Privacy Policy

Introduction

Shanarra Goode & Co. LLC, doing business as The Goode Guide (“The Goode Guide,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit thegoodeguide.co (the “Site”), contact us, download resources, book a discovery call, subscribe to our communications, or otherwise interact with us through the Site.

1. Who We Are

The Goode Guide is operated by:

Shanarra Goode & Co. LLC
250 Park Ave, Apt 409
Minneapolis, MN, USA
Email: shanarra@thegoodeguide.co

For purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), Shanarra Goode & Co. LLC is the controller of personal data collected through the Site unless otherwise stated.

2. Information We Collect

Depending on how you interact with the Site, we may collect:

Information you provide directly:

• Name

• Email address

• Company or business name

• Information submitted through contact or service inquiry forms

• Information you provide when booking a discovery call

• Information you provide when requesting or downloading a resource

• Communications you send to us

Information collected automatically may include:

• IP address

• Browser and device information

• General location information derived from your IP address

• Pages visited

• Referral source

• Date and time of visits

• Website interactions

• Analytics and performance information

• Cookie and similar technology information

We do not intentionally collect sensitive personal information through the Site and ask that you not submit sensitive information through general website forms.

3. How We Use Your Information

We may use personal information to:

• Respond to inquiries and communicate with you

• Evaluate and respond to requests for our services

• Schedule and manage discovery calls

• Deliver resources you request

• Add you to our email list when you subscribe or when the applicable form clearly states that submission includes subscription

• Send newsletters, marketing communications, resources, updates, and other content

• Manage leads and customer relationships through our CRM

• Understand how visitors use our Site

• Measure website performance and conversions

• Improve our Site, services, resources, and marketing

• Maintain the security and functionality of our Site

• Comply with legal and regulatory obligations

• Establish, exercise, or defend legal claims

4. Legal Bases for Processing

If the GDPR or another law requiring a legal basis applies to our processing, we rely on one or more of the following:

Consent. We may rely on your consent for activities such as certain email marketing communications and non-essential cookies or analytics technologies where consent is required. You may withdraw your consent at any time.

Contract or steps before entering into a contract. We may process information when necessary to respond to a service inquiry, prepare for a potential engagement, or provide services you have requested.

Legitimate interests. We may process information where necessary for legitimate business purposes, such as operating and improving our Site, managing business relationships, responding to inquiries, understanding Site performance, and protecting our business, provided those interests are not overridden by your rights and interests.

Legal obligations. We may process information when necessary to comply with applicable laws, regulations, legal processes, or governmental requirements.

5. Email Marketing

If you subscribe to our mailing list, including through a resource form that clearly states that submission includes joining our mailing list, we may send you marketing emails, newsletters, business resources, updates, and related communications.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Withdrawing from marketing communications does not prevent us from sending non-marketing communications that may be necessary in connection with an inquiry, transaction, or existing business relationship.

6. Cookies and Analytics

We use cookies and similar technologies to operate the Site and understand how visitors interact with it.

We currently use Google Analytics 4 (GA4) and Google Tag Manager (GTM) in connection with website analytics and measurement.

Where required by applicable law, analytics or other non-essential technologies will not be activated until you provide consent through our cookie consent tool.

You can learn more about our use of cookies and your choices in our Cookie Policy.

7. How We Share Information

We do not sell your personal information.

We may share personal information with service providers that help us operate our business and Site, including providers used for website hosting and development, customer relationship management and forms, email communications, analytics and website measurement, appointment scheduling, cloud infrastructure, and business operations.

These providers may include Framer, HubSpot, Google, and other vendors we use to operate The Goode Guide.

We may also disclose information when reasonably necessary to comply with applicable law or legal process; respond to lawful governmental requests; protect our rights, property, users, or business; investigate fraud, security issues, or violations; or complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

8. International Data Transfers

The Goode Guide is operated by a United States legal entity, and some of our service providers may process personal information in the United States or other countries outside the European Economic Area (EEA).

As a result, personal information collected from individuals in the EEA may be transferred to countries whose data protection laws differ from those in the EEA.

Where required, we and our service providers rely on legally recognized safeguards for international transfers, such as adequacy decisions, the EU-U.S. Data Privacy Framework where applicable, Standard Contractual Clauses, or other lawful transfer mechanisms.

9. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to maintain business records, manage relationships, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information and our relationship with you.

Marketing contact information may be retained while you remain subscribed to our communications and for a reasonable period afterward as necessary to maintain suppression records and honor your communication preferences.

10. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have rights regarding your personal information.

For individuals protected by the GDPR, these may include the right to:

• Request access to your personal data

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data in certain circumstances

• Request restriction of processing

• Object to certain processing

• Receive certain personal data in a portable format

• Withdraw consent at any time where processing is based on consent

• Object at any time to processing of your personal data for direct marketing

• Lodge a complaint with a competent data protection authority

You may exercise applicable privacy rights by contacting us at shanarra@thegoodeguide.co. We may need to verify your identity before completing certain requests.

If you are located in the Netherlands, you may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). Individuals elsewhere in the EEA may contact their local supervisory authority.

11. Your Cookie Choices

Where consent is required, you may accept or reject non-essential cookies through the cookie consent tool available on the Site. You may also change or withdraw your consent through the cookie preferences functionality made available on the Site. Additional information is available in our Cookie Policy.

12. Third-Party Websites

Our Site may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing them with personal information.

13. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse. No method of internet transmission or electronic storage is completely secure, however, and we cannot guarantee absolute security.

14. Children’s Privacy

The Site and our services are intended for adults and business users. We do not knowingly collect personal information from children through the Site. If we learn that we have collected personal information from a child in violation of applicable law, we will take appropriate steps to delete it.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, Site, technology, service providers, or legal obligations. When we make changes, we will update the “Last Updated” date at the top of this page.

16. Contact Us

Questions about this Privacy Policy or requests concerning your personal information can be sent to:

Shanarra Goode & Co. LLC
250 Park Ave, Apt 409
Minneapolis, MN, USA
shanarra@thegoodeguide.co