Better AI output starts with better direction.

Most disappointing AI output is not a sign that the tool cannot do the work. It is usually a sign that the tool was asked to guess too much: what you want, why you need it, what good looks like, and which context matters. TCREI gives those decisions a structure.

TCREI Prompting Framework

TCREI was introduced in Google’s Prompting Essentials course.

The TCREI framework

T: Task

Name the exact thing you want created, changed, analyzed, or decided. “Help with my website” is not a task. “Rewrite the homepage hero for founder-led service businesses” is.

C: Context

Explain what the AI needs to understand about the business, audience, situation, goal, and constraints. Include the information that would change the answer.

R: References

Provide examples, source material, approved language, data, or past work. Tell the AI what each reference is meant to demonstrate so it does not copy the wrong thing.

E: Evaluate

Define how the output should be judged. What must be true for the answer to be useful? What should it avoid? What would make you reject it?

I: Iterate

Use the first answer as working material. Point to the exact sentence, choice, gap, or assumption that needs to change. Keep the parts that work and revise only what does not.

A simple prompt shape

Task: [What I need you to do]

Context: [What you need to understand]

References: [What to use and what each reference shows]

Evaluate: [What a strong answer must accomplish or avoid]

Iterate: [What to preserve or adjust from the last version]

You will not need every section at the same level of detail every time. The point is to stop making the tool invent the parts of the assignment you already know.

Get the TCREI Prompting Framework

Fill in the form to read the full framework and the reusable prompt template.

Fill in the form to read the full framework and the reusable prompt template.

Need more than a better prompt?

If the real problem is how AI fits into the way your business works, explore Systems, Automation & AI Implementation. We help decide where AI is useful, build it into the workflow, and make sure the system can be used without losing the judgment or voice that makes the work yours.